Getting together for the Tuesdays Together Rising Tide meet up every month really fills my creative cup and inspires me to look forward and stay inspired. When Carrie Joy asked me to speak at this months meeting I knew this was the perfect opportunity to share a bit about my journey and be open by sharing what has helped me thrive in such a competitive industry.
The first question I asked myself when going full time as an atlanta wedding planner was...
" What is my Vision? "
This helped me to later identify my ideal client, philosophy & mission statement (which I will be sharing in my next post). Your brand vision should feel aspirational in nature and should be comprised of three things:
BRAND VALUES - What your customers see and feel when working with you, these are normally 1 or 2 word traits. (Examples: Reliable, creative, innovative, cheerful)
BRAND FUTURE - Where you see your company going in 5-10 years
BRAND PURPOSE - An explanation of what you are passionate about, what you are good at & what sets you apart.
I know this was a short post but I'm hoping this inspires you to shift gears for a few minutes today and think on this for a few minutes. Remember, that your vision can and should shift as your business evolves and grows. You will evolve just like your business so feel free to update your values with those changes. As you meet large goals you've set for yourself in your future add new items to focus your energy on. Finally, as you gain knowledge and find new passions in your industry tweak your purpose.
Cheers to business planning!
Photography: Hannah Forsberg Styling: Detailed I Do's Stationery: Tiger Lily Invitations Calligraphy: Lairsey Paper Co.